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Our Team

Bruce Giuliano

Bruce Giuliano is a seasoned Senior Executive with diverse experience  leading a variety of enterprises in critical periods of strategic growth and development. He brings a keen ability to recognize and develop brand values and to convert those qualities into business opportunities.

As a Senior Vice President of Sanrio, Inc., he crafted the strategy and alliances that brought Sanrio’s Hello Kitty license revenues in the Americas from less than $1 million in 1998 to nearly $30 million by 2007.

In addition to Hello Kitty, he successfully launched Sanrio’s “My Melody” as an exclusive brand for Wal-Mart, and embarked on programs to bring many lesser known Sanrio brands to the American markets.

Mary Rafferty

Mary Rafferty is a highly creative marketing professional with over 20 years of proven expertise in licensing, new product development, retail, and strategic planning as for leading licensing companies.
As Senior Director of Marketing for Mattel Brands Mary led a team that was responsible developing a cohesive branding and licensing strategy for the Barbie, Hot Wheels and Polly Pocket brands.  Under her direction, the team built a licensing program that generated over $400 million in annual wholesale sales.

As a key member of the new business development team at the Walt Disney Company, she played a major role in the planning, development and launch of The Disney Stores, The Walt Disney Classic Collection, The Disney Catalog and other direct to consumer programs and retail ventures.

Pamela Bonnell

Pamela Bonnell has spent more than 20 years as a professional graphics and product designer.  During her 6 years as  Executive Creative Director for Sanrio she played an integral role in updating the direction for Hello Kitty while maintaining the creative integrity that made Hello Kitty one of the most sought after brands in the licensing industry.  Pam’s leadership of the creative team ushered in a new era in Sanrio design by bringing lifestyle relevance to Sanrio’s characters and the products they embellished.

Prior to joining Sanrio, she served as the founding Creative Director of  Disney.com. She led the teams of designers and programmers who created the new children's web environment that introduced over 200 games and activities.

As a creative consultant to many leading licensing companies for children's and young women's consumer products and fashions,  Pam has brought her expertise to such brands as Scholastic, Fox, Old Navy, Marvel, Mattel and others.